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“I truly cannot wait for the wombat jumper to come in adult sizes!

Children’s entertainer Emma Memma – the character brought to life by Emma Watkins – is thrilled to announce her first-ever Emma Memma clothing, plush and accessory range, available exclusively at BIG W from March 11. 

This gorgeous collection embodies a world where inclusivity and adventure come together through joyful designs and vibrant colours.

“I am so excited to be releasing this collection and sharing this with everyone. This is my first-ever Emma Memma range in retail, and with every product, we wish to inspire children to truly express themselves, whether through movement, song, or sign,” says Emma.

“We have had the joy of working with all our partners in apparel, toys, accessories and publishing over the last 18 months to workshop the full Emma Memma range, so it is a thrill to finally bring these pieces to the families of Australia. Over the last year, we have toured around the country with limited products and received so much positive feedback that has helped us shape the range you see today. I truly cannot wait for the wombat jumper to come in adult sizes!”

The whole Emma Memma range is gorgeous but here are some of our top picks.

What we are loving from the Emma Memma range…

Emma Memma Kids Long Sleeve Print Tee - Grey Marl

Emma Memma Kids Long Sleeve Print Tee, $12

With a playful print featuring Emma Memma, Elvin, two goats and a wombat, this comfy long-sleeved tee will be a favourite in your little one’s wardrobe.

Available in sizes 1-5.

Emma Memma Kids Waffles The Wombat Print Sweater

Emma Memma Kids Waffles The Wombat Print Sweater, $20

Add a fun touch to your child’s wardrobe with the Emma Memma Waffles The Wombat Print Sweater. Featuring a playful Waffles the Wombat design, this comfy sweater is perfect for casual days and cooler weather.

Available in sizes 1-5.

Emma Memma Kids Bus Print Tee - Off White & Orange

Emma Memma Kids Bus Print Tee, $12

This comfy cotton tee with EmmaMemma and an orange bus design features with a crew neck, short sleeves. Perfect for play time, it’s easy to care for and machine washable.

Available in sizes 1-5.

Emma Memma Hooded Towel

Emma Memma Hooded Towel, $19

Featuring an adorable Emma Memma design, this towel is soft and absorbent and ideal for use after bath time or swimming.

Emma Memma Quilt Cover Set - Orange

Emma Memma Quilt Cover Set , $35-$40

Available in single or double size, this reversible quilt cover set features an exclusive Emma Memma butterfly design. Made from a blend of polyester and cotton, the material feels soft and cosy.

Where can fans meet Emma Memma?

To celebrate the launch, Emma Memma will be making some exclusive in store appearances. These events will provide the perfect opportunity for fans to come in-store, meet Emma Memma and get their hands on this playful, limited-edition collection.

  • March 12 at BIG W Doncaster, Vic: 9.30am – 12.00pm
  • March 13, BIG W Geelong, Vic: 9.30am – 12.00pm
  • March 14, BIG W Southland, Vic: 9.30am – 12.00pm
    March 16, BIG W Liverpool, NSW: 9.30am – 12.00pm
    March 17, BIG W Warringah Mall, NSW: 9.30am – 12.00pm
    March 27, BIG W Mt Gravatt, Qld: 9.30am – 12.00pm
    March 28, BIG W Chermside, Qld: 9.30am – 12.00pm

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