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When the Swedish brand Acne first released its mohair checked scarf in autumn 2019, its designers could never have anticipated how popular it would be, or how many dupes would follow in its fluffy wake – for truly, it has been impersonated more times than Elvis. On TikTok, “Acne Studios Scarf” currently has 34.5 million views, while four long winters later, under-a-tenner homages are still being churned out by a slew of fast fashion retailers, explaining its vast popularity among fans who can’t afford the £250 original. 

Why is Acne’s scarf revered above all others? The simple answer: it’s perfect. The mohair is tactile, the fringe detail is pleasing and the oversized dimensions should keep you warm even on the coldest days. As a bonus, it adds a colour pop to the dullest winter outfit – and if you want to add bragging rights, make sure you wear the label facing outwards, as so many influencers do.  

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