Goody and Wet Brush have partnered with MacKenzie-Childs to launch a limited-edition hair accessories collection available at Target starting March 1. The collaboration combines the hair brands’ products with MacKenzie-Childs’ patterns and designs.
The collection includes Wet Brush detangling brushes, including the Original Detangler, and Goody hair accessories such as claw clips, scrunchies and hair ties. New items include compact mirrors, elastic holders and bobby-pin cases. Products feature MacKenzie-Childs patterns including Courtly Check, Rosy Check, Butterfly Toile, Wildflowers and Butterfly Hill.
“This collaboration felt a little bit like magic from the start,” says Amanda Moskowicz, executive vice president, shared services, Goody and Wet Brush. “Wet Brush, Goody and MacKenzie-Childs each bring something iconic to the table and together we’ve created a first-of-its-kind collection that turns everyday hair moments into something joyful and unexpected. It’s not just a collaboration – it’s a celebration of pattern, personality and having a little fun with the things you use every day. We couldn’t be more excited to see these brands come together in such a bold, beautiful way.”
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MacKenzie-Childs is known for its Check pattern, color combinations and designs. The New York-based company focuses on artisan-driven American home decor products.
“We’re always looking for new ways to bring our iconic Check pattern and whimsical designs into everyday moments,” says Rebecca Proctor, chief brand officer and creative director, MacKenzie-Childs. “Extending our design into hair accessories offers a natural extension to add playful, joyful moments into daily routines.”
The collection will be available while supplies last at Target.com, select Target stores, Mackenzie-childs.com and Wetbrush.com.
