Blue Star Group continues to increase its reign in the world of accessories. The Argentine company, owner of brands such as Isadora and Todomoda, is taking a step forward this year with the launch of its fifth chain.
Soon, Blue Star Group will start operating with a new brand, which will be specialized in accessories and hair accessories and will be sold in large distribution and digital development, as reported by Martin Castelli, president of the group to Modaes. “We continue to work on new ideas and proposals that are part of our growth pipeline,“ the executive assures.
This new brand, whose name is still unknown, will join the Blue Star Group family, which already includes Todomoda, Isadora, Todomoda Beauty and Atelier, the last to be launched, although it still operates under the Isadora umbrella.
The Argentine company will also continue to expand its network of stores in Latin America, which already has close to 900 stores by the end of 2025. “For this year, we plan to continue growing at a sustained pace with a focus on Latin America and a significant expansion in Brazil,“ says Castelli.
Blue Star Group plans to continue adding new markets to its commercial network, which already extends to 13 countries.
Blue Star Group expects the Brazilian market to become one of the most important for the company. Last year, the group sealed an alliance with the company Morana, also specialized in accessories, to grow in the South American country.
“We are open to exploring models similar to the joint venture we did with Morana, but in markets where it makes sense to partner with local players, always prioritizing the long term and brand building,“ the company says.
Blue Star Group currently has a presence in thirteen Latin American countries. The company plans to continue reaching new markets in the region, although it is also advancing in opportunities in Europe.
“Spain is a market that we have been analyzing for some time, which excites us because of its positioning and the place that fashion occupies in the culture. We are moving forward with the project, with a very careful approach to the value proposition and location, but we still don’t have a definite opening date,“ Castelli confesses.
Thegroup anticipates solid growth in 2026 after surpassing $400 million
In addition to studying the European market, Blue Star Group will also continue to make gradual progress with its new brands, especially TodomodaBeauty, which last year accelerated its expansion with its own stores, independent of those of Todomoda.
“Our vision is to continue building an ecosystem of complementary brands, which does not allow us to accompany the customer with a wide variety of products,“ the Argentine company emphasizes.
With a turnover of over $400 million, Blue Star Group is focused on continuing to grow, but prioritizing to do so in a profitable and sustainable way. “We are aiming for a solid growth in 2026, leveraged on the expansion in Latin America and the development of new categories,“ Castelli adds.
Together with his sisters Mariana and Cecilia, the executive runs the family business and assures that they seek to continue in this line. The group employs more than 4,000 workers worldwide.
