Pura Vida and Casely commemorate their first collaboration with a new series of tech-friendly accessories designed for phones. The makers of the original friendship bracelet and the tech accessory brand feature a line of colorful pieces that merge functionality with a vibrant, fun aesthetic.
The collection marries Pura Vida’s aesthetic with Casely’s practicality, including pieces like phone cases, power pods and more.
More from WWD
Pura Vida x Casely.
The collaboration features three designs for phone cases. The vibrant colors create a beachy effect evocative of Pura Vida’s La Jolla, Calif., base. Palm trees, a bright sun, waves and green leaves incorporate soft colors for a bold design.
The designs of the cases feature a slim, fashionable and protective quality. Each colorful case will be available for all iPhone 13 through 16 models. Along with cases, the Pura Vida x Casely collaboration yields more accessories that can be added to an iPhone.
Pura Vida x Casely.
Consumers can further elevate their case game with coordinated power pods and grippys to keep their phones powered up. Aside from grippys and power pods, Pura Vida debuts their first phone chains for an added touch of hardware, ensuring phones stay connected to their owners.
The Pura Vida x Casely collaboration is available via Casely and Pura Vida’s official websites, as well as Pura Vida storefronts. Phone cases retail for $35. Power pods and grippys retail for $60 and $25. Phone chains can be found on Pura Vida’s official website for $28.
Pura Vida x Casely.
Pura Vida and Casely’s collaboration comes on the heels of Caseify and Diesel’s collaboration. The collection features the Italian fashion house’s signature edgy designs with Caseify’s phone, laptop and tablet cases, phone stands, wireless chargers, power banks and cardholders.
Best of WWD
Sign up for WWD’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
