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IDEA

While IDEA started life as a book seller and publisher, its line of joke merch caps have gained a cult following. Whether it’s the classic Winona or All England Techno Club designs, the brand knows its way around a slogan. Its latest releases – like this royal blue “back in five” cap – show why IDEA is one of the best-loved cap brands out there.
£39
Celine Homme

Maybe Celine isn’t the first brand you think of for collegiate-inspired pieces, but the label’s cotton gabardine cap is proof that they can do it. The red and blue colourway is the perfect base for the brand’s logo, which is appliquéd on to the front in a font that wouldn’t look out of place in a high school corridor.
£395
Norse Projects

Norse Projects’ N embroidered caps have become a calling card for the brand over the years, and this version super-sizes the logo. Other than that, it’s a pretty classic design from Norse, with the contrasting white logo and black base complementing each other perfectly.
£70
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Casablanca

Taking the classic baseball cap as a base, Casablanca adds some personality through the multicoloured logo that sits on the front. The design makes it the perfect summery accompaniment to one of the brand’s silk shirts or colourful knitwear.
£135
Polo Ralph Lauren

Taking things slightly meta, this cap depicts the Polo Bear wearing his favourite Ralph Lauren items: a classic cricket jumper and a pair of Ivy-inspired madras trousers. The cap is also constructed using Better Cotton, which aims to improve the cotton production cycle across the world.
£79
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Thom Browne

Thom Browne is well known for its playful takes on classic menswear. A case in point is this cap, which is constructed from a light pink cotton corduroy, and its birds-and-the-bees embroidered graphic on the front.
£500
Arket

Sometimes you don’t want a logo, a pattern or an ironic take on holiday merch. Arket’s navy blue cap is the perfect simple option, and its mixture of hemp, organic and recycled cotton gives it a natural texture and a green seal of approval.
£35
Jacquemus

French label Jacquemus leans into the utilitarian influence with its “Artichaut” cap in a military green. The theme continues with its raw edge brim and long drawcord on the back. The brand’s logo appears as a metallic silver embellishment on the front, adding a bit of luxury to the practical design.
£90
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Wood Wood

Over the years, the classic WW cap from Copenhagen-based Wood Wood has become one of the label’s calling cards. It’s a pretty no frills design – the logo on the front is the only embellishment – and the granite grey colour makes it easy to throw on whenever necessary.
£70
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