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One in three women in the world has suffered physical or sexual assault, according to the World Health Organization. One is trying to end that by offering a “passive grenade” that uses 110 decibels of sound to scare off would-be predators and alert authorities.

“My goal is to get all women home safe,” says Barcelona-based Julieta Rueff, founder and CEO of FlamAid. “I’m a woman … I’ve been in very scary situations and I felt totally helpless.”

The FlamAid is a $40 grenade-shaped alarm. It clips onto a purse, strap, belt, or belt, or fits in a pocket. Pull the pin with some force, and it will sound a loud alarm while simultaneously alerting 911 and sending messages to up to three friends or family members. It recharges via a USB-C port, knows its GPS coordinates, and can send SMS alerts, but the 911 calls and SMS alerts require an additional $7/month subscription. The base product is white, but skins are available in multiple colors to match a woman’s nails, lipstick, handbag, or outfit.

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