Balmain Beauty—which is working with The Estée Lauder Companies Inc. to develop its own luxury beauty products—has rolled out new campaign teasing the brand’s fragrance expected to bow in September.

The “Projet Confidentiel” campaign shows a series of visuals with matte black unlabeled fragrance bottle flanked by the Balmain PB logo.

The Estée Lauder Companies and Balmain announced their license accord In September 2022.

The campaign was shot and directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain. Digital artist Ian Padgham also designed an augmented reality video of Balmain Beauty across Paris.