If you’ve traveled abroad, chances are you’ve run into a Kiko Milano makeup store to browse the offerings or replace a makeup product you left behind. Known as the top makeup brand in Italy, it offers a wide range of affordable cosmetics and skincare rooted in Italian artistry and craftsmanship. A leader in trend-driven beauty, Kiko Milano prides itself on thriving relationships with makeup artists and uncompromising quality. The brand has been going strong since 1997 and now offers over 1200 products. It has over 1000 stores in over 60 countries—but it’s only now that the company is making its U.S. retail debut, launching in Macy’s on June 6 before opening its own stores in New York and Miami this September.
Kiko Milano
Founded: 1997 in Bergamo, Italy by Antonio and Stefano Percassi
Based In: Milan
Pricing: $
Best Known For: Offering high-quality, Italian made affordable makeup and skincare products in 60+ countries
Popular Products: 3D Hydra Lipgloss, Full Coverage 2-in-1 Foundation & Concealer, Long Lasting Eyeshadow Stick
Other Brands You’ll Love: Milani Cosmetics, MAC, Physicians Formula, NYX Cosmetics
Whether you’re looking for eyeliner, foundation, or beautifully crafted eyeshadow sticks, Kiko Milano has all the bases covered for cosmetic staples and the latest innovations. Their current “Get Saucy” aesthetic emphasizes a redefined, effortlessly undone take on glamour, from blurred red lips to lived-in eye makeup. Ahead, I put 12 of Kiko Milano’s bestsellers to the test—and the brand’s Italian glam is sure to shake up your summer. Keep scrolling for my full review.
The Final Review
I loved creating a soft glam look with all the best that Kiko Milano has to offer. The final result was indeed “saucy,” with a wearable, lived-in approach to makeup. As the world begins craving an Italian summer vibe yet again, the brand’s long-awaited arrival in U.S. stores is making achieving that look easier than ever.
Ashley Rebecca / Byrdie
The formulas, application, and finish all impressed me for being such an affordable makeup brand. The various products work beautifully both on their own and in tandem with each other, so it’s worth a try whether you’re on the hunt for something specific or a full saucy toolkit.
