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AW Rostamani, Zeekr to launch premium EVs in UAE

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AW Rostamani Group (AWR) has partnered with ZEEKR, a global pure electric premium vehicle subsidiary of Geely Holding Group, to introduce luxury EVs to the UAE.

Michel Ayat, CEO of Automotive at AW Rostamani Group, commented on the partnership: “Aligned with the UAE’s pursuit of sustainable mobility, AWR Group aims to pioneer tech-forward mobility solutions. The collaboration showcases our dedication to contribute to the green mobility landscape in the country while delivering globally inspired products that anticipate the needs of our diverse customer base.”

Wang (Cannon) Hao, regional director at ZEEKR MENA, stated: “The brand offers a technologically advanced, premium EV experience, embodying our brand proposition of ‘imagine beyond.’ We are committed to aligning with the UAE government’s electric vehicle and green mobility goals, contributing positively to the nation’s sustainable transportation practices.

“Our partnership with AW Rostamani Group in the UAE strongly supports our positioning as we introduce vehicles that showcase bold and innovative design to the market.”

ZEEKR EVs to launch in UAE next month

AW Rostamani Group is set to debut ZEEKR 001 and ZEEKR X in the UAE in March.

Customers can visit showrooms in Abu Dhabi and Dubai to avail of test drives and book the EV company’s premium models starting in March this year.

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