NEW YORK, NY – APRIL 01: Hyundai Boulder off-road concept vehicle is on display during the 2026 New York International Auto Show at the Jacob Javits Convention Center on April 1, 2026 in New York City. (Photo by Wang Fan/China News Service/VCG via Getty Images)
China News Service via Getty Images
To tour the 2026 New York Auto Show was to look into the future of the industry itself: Cars continue to be faster, more powerful, electric. There’s more AI built in, more robotics and more modern design. EVs and SUVs dominate, often one in the same, continue to grow in popularity.
The biggest surprise might be the sheer dominance of EVs as a talking point. Despite the drop in new EV sales, the market seems buoyed by high gas prices. But will it last? Giving a hint to the future, electrified powertrains were front and center at nearly every automaker’s exhibit, with models delivering record-shattering power and gasps of amazement from show-goers.
More Than Just Cars, A Showcase of Car Stories
Auto shows have morphed over the years as car makers from Mazda to Honda to Lexus eschew participation, many opting to exhibit only if, and where, necessary. The old model of auto shows as dealership lead generators has given way to more efficient marketing funnels. As a result, carmakers who value being in front of hundreds of thousands of car shoppers find the auto show a great place to sell the brand as much as its models.
The 2026 New York Auto Show exemplified that trend; some brands, like Toyota, displayed the entire lineup; others opted to exhibit a single model or two. Infiniti used the show to highlight its newest model, the QX65, a sleek luxury fastback. Bentley showed off its most recent Supersports model, a one of 500 built, this one customized for a role in the film Full Send where it was drifted by pro driver Travis Pastrana.
Genesis used the auto show, as it has in recent years, as a showcase for its design direction. This year’s exhibit featured a newly revealed G90 Wingback Concept, a luxe sport wagon designed for sporty driving. We’ll have to wait to see if the company decides to build it.
A Kia EV3 is pictured during the press preview for the New York International Auto Show at the Jacob Javits Convention Center in New York City on April 1, 2026. (Photo by CHARLY TRIBALLEAU / AFP via Getty Images)
AFP via Getty Images
EVs Continue To Dominate The Auto Show
While the full complement of powertrains was on display, electrification took center stage, especially among carmakers with a global presence who are responding to demand in other markets.
Subaru debuted its newest EV at the show, the seven-passenger Getaway. This all-electric SUV, which like the Solterra, Trailseeker and Uncharted shares its DNA with Toyota’s EVs, promises a 300 mile range, all wheel drive and up to 420 hp, the most powerful Subaru on the road.
Kia used the New York Auto Show to introduce the EV3, a mini version of the EV9. After seeing huge success in Europe, South Korea and Australia for its affordability and long range, the EV3 will go on sale in North America later this year.
Automakers from Chevrolet, Hyundai, Polestar and Lucid highlighted electric power. Others, such as Nissan’s redesigned Leaf hatchback which starts under $30,000, and Jeep’s Recon, the brand’s first all-electric off-roader, show carmakers have’t abandoned the technology.
The Grand Wagoneer from Jeep is displayed at the Los Angeles Auto Show in Los Angeles, California on November 18, 2021. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
AFP via Getty Images
The Expansion Of Electrified Powertrains Continues
Looking at the power sources of cars on display makes one thing increasingly clear: More and more cars have some sort of electrification that makes them faster and more efficient. Many now carry badges including BEV, for battery-electric vehicle and PHEV, for plug-in hybrid electric vehicle as well as hybrid and mild hybrid.
Add to that a new technology, the EREV, or extended range electric vehicle, which was on display in the Jeep Grand Wagoneer 4xe and the Ram 1500 REV. This powertrain technology, which has proved popular in places like China and Europe, is sort of a reverse hybrid: the plug-in electric powertrain is assisted by a gas-powered generator for additional mileage. The generator actually charges the battery rather than powering the motor, maintaining an EV drive experience and keeping emissions low.
This much-discussed technology is coming to the Ford F-150 Lightning, the Hyundai Santa Fe, the Genesis GV70 and other carmakers including Kia, Nissan and Audi are said to be adding the technology. Scout Motors, which was not at the New York Show but which introduced the Traveler and Terra as its inaugural vehicles last year, will offer a Harvester EREV trim, too.
BANGKOK, THAILAND – 2026/03/24: A Porsche Cayenne electric SUV is seen at the BMW booth of the 47th Bangkok International Motor Show at the IMPACT Challenger Hall. Around 45 car and motorcycle makers attend the show. This year, the theme is “THE ICONIC SYNCHRONICITY”, signifying the seamless integration of automotive innovation, advanced technology, and unique design. (Photo by Patrick Chengzhi Wang/SOPA Images/LightRocket via Getty Images)
SOPA Images/LightRocket via Getty Images
Power And Range Are The New Luxury
Among the automotive brands focusing on their unique approach to the market are Polestar, which showcased the Polestar 4 alongside the Arctic Circle edition, part of the brand’s modified EV line designed to compete on the ice. The Polestar 4 Arctic Circle edition harnesses the model’s 544 hp, all wheel drive and lower center of gravity to race and drift on ice tracks.
Porsche also showed the Cayenne Electric, a pinnacle of the Cayenne lineup with a Turbo model that, with 1,139 hp, is the most powerful Porsche ever. To reach that peak, Porsche designed this SUV from the ground up; none of its components are shared with the gas-powered SUV other than the sideview mirrors and steering wheel.
Corvette showed off its two future concepts, the CX and the CX.R. The CX is a twin-turbo V8-powered electric hybrid, and the CX.R is a racing concept, and while it remains to be seen whether or not these concepts will be built, one thing is enticing: Both powertrains are designed to produce more than 2,000 hp.
MUNICH, GERMANY – SEPTEMBER 05: CEO of BMW AG Oliver Zipse presents the new BMW iX3 electric car at its official launch on September 05, 2025 in Munich, Germany. The iX3 is the first model in the “New Class” (“Neue Klasse”) of electric cars built on a new and independent platform. The iX3 promises a charging rate of 400kW and a range of 800km. (Photo by Alexandra Beier/Getty Images)
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Another EV Predictor: All 2026 World Car Awards Winners Are EVs
Each year the World Car Awards, the industry’s red-carpet event, kicks off the New York Auto Show. To qualify to be judged one of the best vehicles in the world, a vehicle must be sold on more than two continents, go on sale in the 14 months ending March 31 of the award year and meet minimum production criteria. This year, all winners were EVs, signaling a continued global march toward electrification. The 2026 winners are:
- World Car of The Year: BMX iX3
- World Luxury Car: Lucid Gravity
- World Performance Car: Hyundai Ioniq 6 N
- World Electric Car: BMX iX3
- World Urban Car: Nio Firefly
- World Car Design of the Year: Mazda 6E
NEW YORK, NEW YORK – MARCH 31: Petar Danilovic,Volkswagen of America, Inc Product Marketing speaks onstage at the 2027 Volkswagen Atlas Reveal on March 31, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Volkswagen of America)
Getty Images for Volkswagen of America
Heavy-Hitters Still Take Center Stage
If there’s one thing US car makers don’t shy away from, its cars that will tip the balance sheet into the black. Those tend to be SUVs that cater to families and that build on prior successes.
This year saw three three-row vehicles revealed—the VW Atlas, the all-electric Subaru Getaway and an updated Chrysler Pacifica. The Atlas has been redesigned with a tweaked powertrain, an overall new look and a much-advanced tech interface. And the Pacifica, which boasts a new front end and the brand’s new logo, has narrowed its trim lines to remove the base model and the PHEV and instead, to focus on core models.
In the two-row category, Kia kicked off North American sales of the redesigned Seltos, a Telluride-inspired five-passenger SUV that has proven quite popular overseas; and Subaru rolled out the Forester Hybrid, a more fuel-efficient version of its uber-popular SUV.
Another popular category, adventure vehicles, hinted at more options in the future. The Boulder Concept SUV from Hyundai was one of the most talked-about vehicles at the show, while the Pacifica Grizzly Peak concept, which was customized to show how it can accommodate off-road adventures, hinted at what may be down the line for the minivan.
With hundreds of thousands of visitors throughout the 10 days of the New York Auto Show, it also seems that consumers have reversed the attendance trend, which dipped after the pandemic. Which might be the best indicator of the auto industry of all: Consumers are back and they’re actively shopping.

