Fix Auto UK has announced that TV star Fred Sirieix, former Sainsbury’s CEO Justin King and corporate finance expert Rex Green will be the keynote speakers during its National Conference in May.

Sirieix is well-known for his role on popular TV show First Dates and his stint on I’m A Celebrity, Get Me Out Of Here, while King has held various senior positions at companies including M&S, Asda, Häagen-Dazs, Pepsi and Mars, before reversing Sainsbury’s fortunes.

Meanwhile, Green is viewed as a far-sighted expert in the world of corporate finance and investment with a focus on the automotive aftermarket, working with the likes of Caliber, Boyd/Gerber, Service King, Driven Brands, CCC, Mitchell, LKQ, Cary Group, Dent Wizard and Car-o-Liner to name but a few.

Ian Pugh, managing director for Fix Auto UK, said: “While we believe Fix Auto UK and our Franchise Partners provide an industry-leading customer experience, we refuse to rest on our laurels which is why we annually seek out the best people in their respective fields to help our cause. In Fred, Justin and Rex we are again raising that bar. I am sure all three will provide that hugely insightful experience that we well all take on board.”

This year’s two-day event, which will be held on May 8 and May 9, will be once again held at The Vox Conference Centre within the National Exhibition Centre complex, Birmingham.