Home AutoMazda’s ‘inchworm’ brand strategy hinges on transformed dealerships

Mazda’s ‘inchworm’ brand strategy hinges on transformed dealerships

by R.Donald


Japanese carmaker to open ‘new-generation’ showrooms with launch of new CX-5

20260521N Mazda 2

Mazda’s new-generation showrooms feature dark interior color palettes to convey sophistication and approachability. (Photo by Mayumi Tsumita)

HIROTAKE KITAGAWA and ARISA ABE

HIROSHIMA, Japan — Mazda Motor looks to stage a recovery in sales by embarking on a dealership facelift in Japan.





Source link

You may also like

Leave a Comment