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Ikea, ‘The pet shopping network’

Ikea is profiling its latest collection, Utsådd – designed not for humans, but for their pet companions – through a TikTok live-stream broadcast like no other, in a campaign by Mother. The ‘pet shopping network’ consists of pets selling Utsådd to other pets (with just a tiny bit of help from humans behind the scenes). The collection was developed with input from veterinarians and pet product experts, as well as an excitable panel of cats and dogs.

Absolut Vodka and Sprite, ‘Hangout-of-home’

Last weekend, Absolut Vodka and Sprite transformed billboards around Clapham Common into giant picnic blankets, showing consumers they don’t need reservations, invites, or wristbands to pull off the perfect hangout – they just need a blanket. Passers-by could pull the giant picnic blankets off of the billboards and take them to Clapham Common to enjoy a can of Absolut Vodka and Sprite with friends.

McDonald’s, ‘The meal’

McDonald’s UK has removed the iconic smile from millions of Happy Meal boxes to help spark family conversations about emotions during Mental Health Awareness Week. The campaign by Ready10 and Leo Burnett UK follows research commissioned by McDonald’s which reveals that almost half (48 per cent) of UK children feel like they must be happy all the time, even if they do not want to be. McDonald’s has created and distributed 2.5m limited-edition Happy Meal boxes to over 1,400 McDonald’s restaurants across the country, with selected locations also receiving stickers featuring an array of emotions which allow kids to communicate how they are actually feeling.

Frank’s RedHot Sauce, ‘The Flager’

As England fans start to gear up for a summer of football, Frank’s RedHot Sauce is letting beer-drinkers know how they can kick it up a notch by adding a spicy twist to their match-day pint. Introducing the ‘Flager’ – a fiery new drink containing a handful of ice, a measure of Frank’s RedHot Sauce, a pint of one’s favourite crisp lager and a spritz of zesty fresh lime. To welcome the beverage, Frank’s has enlisted actor and football fan Danny Dyer to star in a ‘perfect pour’ demonstration video. The campaign was devised by Pangolin.

BT, ‘Business reboot’

BT is launching a campaign for Mental Health Awareness Week, highlighting the stress associated with tech transformation by business leaders. Whether it’s AI, security or digital skills, a survey shows that nine out of 10 business leaders say stress is ruining their sleep, and tech anxiety is the main cause. To help them find calm amongst the everchanging tech landscape, BT and PR agency The Academy have teamed up with ex-dragon and mindfulness expert Sarah Willingham, and meditation guru Izzy Judd, to create a series of guided meditations to help business leaders tackle tech-anxiety ‘head on’. Each is themed around a different tech worry.

Red Bull, ‘Wings through Tower Bridge’

Red Bull has partnered with camera brand Canon and creative agency Formidable to document its latest daring feat, which saw wingsuit flyers Marco Waltenspiel and Marco Fürst, two athletes from the Red Bull Skydive Team, fly through the central section of London’s Tower Bridge, in a world-first feat. The event marks the successful attempt at a wingsuit descent from 3,000 feet, reaching speeds of approximately 246 kmph, before flying through the bridge to a safe landing.

Surreal sticks salesmen to billboard

Everyone knows billboards are trying to sell you something, but high-protein cereal company Surreal has taken it up a notch by sticking its actual sales team on one. The brand has bought a pair of billboards outside a Sainsbury’s – the first says “Our high protein cereal is now in Sainsbury’s”, while the second one says “Here’s our sales team to tell you all about it”, and features their two founders sitting on a plinth below it. They’re both dressed suitably like Apprentice candidates, armed with megaphones – and appear to be telling anyone who’ll listen (plus several people who won’t) all about their protein cereal.

Havas Lynx, ‘Sans Gender’

Healthcare comms agency Havas Lynx has launched a new typeface that challenges gender inequality in written culture – named ‘Sans Gender’. It is a free proprietary tool that intervenes to correct this bias. The open source code automatically detects gendered terms as they are typed and swaps them for a more inclusive alternative.

Carlsberg and Erdinger Weissbräu, ‘Believers Brew’

To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with Erdinger Weissbräu to release a celebratory beer – one for every game he has been in charge. In total, 491 bottles will be sold, with all proceeds going to the LFC foundation, the official charity of Liverpool Football Club. The ‘Believers Brew’ name draws inspiration from Klopp’s first press conference, in which the manager promised to turn “doubters to believers”. The beer uses signature ingredients from both breweries in an even split – 50 per cent Erdinger signature wheat malt, 50 per cent Carlsberg signature pilsner malt and yeasts from both businesses in the two-stage brewing process, as well as a proportion of unique Red Barley.

Subway, ‘Fresh moves’

Subway has launched its ‘Fresh moves’ initiative, a long-term commitment aimed at promoting physical activity and supporting emerging sports. Through partnerships with GB Basketball, Breaking GB, and Skateboard GB, the brand seeks to inspire communities across the UK to embrace active lifestyles. Subway’s collaboration with these teams will involve headline presence at events, support for community events and coaching, and partnerships with schools to encourage children to participate and stay active.

AC Milan on Mother’s Day

On Mother’s Day weekend in Italy, AC Milan players took to the field wearing their mothers’ surnames instead of their usual names, aiming to bring attention to personal identity rights for every individual. It comes after Italy passed a law in 2022 that both parents must have the right to choose their children’s surnames, as a fundamental element of their personal identity, rather than automatic attribution of the paternal surname. The jerseys will then be auctioned, with part of the proceeds supporting the “A Goal to Dream” project, promoting female empowerment through sport in Pakistan.

Hard Rock, ‘Come together’

Hard Rock International has announced the global launch of its new loyalty programme, Unity by Hard Rock, that rewards members for doing what they love across the brand’s hotels, casinos, cafes and shops around the world. Hard Rock is celebrating how its range of guest offerings have “Come Together” under the loyalty programme with a little help from its friends, including Lionel Messi, Noah Kahan, John Legend, and Shakira. They star in the brand’s new campaign, which features a cover of The Beatles’ classic song, “Come Together,” recorded exclusively by Kahan for the project.

Labour Party, ‘Conflix’

Labour has released a parody streaming platform to highlight the failings of the Conservative government. “Conflix”, which was created in-house, has a dedicated website hosting a mock TV series called Chaos & Decline. An 80-second film takes the form of a series recap, criticising the government via a montage of real-life footage from each “series”. It features each Tory leader since 2010 and asks viewers to “subscribe” to the platform by donating to the Labour Party to “prevent another season”.

Alzheimer’s Society town takeover

This Dementia Action Week, Alzheimer’s Society took over the town of Blackpool with an OOH campaign by New Commercial Arts, encouraging the public to familiarise themselves with the symptoms and seek an early diagnosis. The charity took over every available media site across the town, displaying arresting quotes inspired by real conversations of people affected by dementia, demonstrating the toll of dementia on all aspects of life and communities. Based on local insight, the quotes contain references to historic sites, former amenities and local legends in Blackpool.

Made.com and Transport for London

Made.com has collaborated with Transport for London to announce a new furniture and lighting collection. The brand installed an array of bold vinyl room-sets throughout the underground network to catch the eyes of commuters on their travels.

Govia Thameslink Railway, Gatwick Express’ 40th birthday

Govia Thameslink Railway and PR agency Shook marked Gatwick Express’ 40th birthday on 14 May by creating 40 waistcoats in the famous Gatwick Express livery. The ruby-red creations for the train service’s Ruby Anniversary were modelled by long-standing employees Mark and Beverley, before fans could try to bag themselves one of the limited edition waistcoats via social media.

Minus 196, ‘Konbini -196’

To celebrate the UK launch of Japanese alcoholic ready-to-drink sensation, Minus 196, the Suntory brand launched Konbini -196 – a Japanese-inspired convenience store popping up in London. Attendees could immerse themselves in Japan, getting a sensory experience in the ‘freeze-crush walkway’ before ending up in an Izakaya (Japanese bar) to enjoy Minus 196 drinks accompanied by music from a live DJ.

Westfield La Maquinista, ‘Costures Sant Andreu’

Barcelona’s Westfield shopping centre and local football team UE Sant Andreu have launched an unofficial football kit. The campaign by Spanish agency Probably for Unibail-Rodamco-Westfield pays homage to passionate fans. As the official sponsor of the club, the shopping centre aims to provide fans and neighbours of Sant Andreu with a space to create their official UESA kit using their own garments, free of charge.

International Olympic Committee, ‘1 in 100 million’

Championing the Refugee Olympic Team as they get set to compete at the Olympic Games Paris 2024, the International Olympic Committee (IOC) aims to shine a spotlight on the 36 inspirational athletes who have faced incredible challenges to reach their start line, and calls on everyone to get behind the team when they represent the over 100 million displaced people on the world’s biggest sporting stage.

Ardbeg Day 2024

Ardbeg, Islay’s single malt whisky, has returned to London to celebrate Ardbeg Day, the annual global celebration of the brand, held on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle). London’s celebrations will see a dark circus-themed immersive consumer experience land on Brick Lane, inviting whisky lovers to take part in themed activities which reflect the brand’s latest limited-edition release, Ardbeg Spectacular. From acrobats to showmen, consumers will enjoy entrancing theatrical performances, lively circus-themed games, resident DJs, and a costume competition.

The Queens relaunch

Leeds hotel The Queens aimed to stirred up excitement across the city with an animated campaign celebrating its relaunch. The CGI-generated work features the hotel suspended by thousands of balloons, floating down into place at the heart of City Square.

Chelsea FC Women record attendance

For the first time in history, Chelsea FC Women recently achieved a sold out Stamford Bridge for Emma Hayes’ last game in charge at the home venue. In the four weeks leading up to the Champions League semi-final second leg against Barcelona, PR agency Killer Broadcast organised mass radio, TV and social media coverage, including interviews with Karen Carney MBE, radio presenter discussions, radio presenter attendance to games in the build-up to the semi-final, and social media takeovers of popular football accounts.

New York Jets, ‘Salute to service’

American football team the New York Jets is hosting the first UK Armed Forces flag football match against the US Visiting Forces, taking place at Royal Air Force Lakenheath. The game is part of the New York Jets kick off to the NFL’s yearly ‘Salute to service’ campaign, demonstrating the power of camaraderie and competition. It aims to bring together the best of both nations on the field for the 1,200 people in attendance to enjoy.

AIDS Fondet, ‘PrEP a new generation’

In a move to shift the narrative around sexual health, AIDS-Fondet, the Danish non-profit organisation dedicated to combating HIV and AIDS, has launched a campaign with Ogilvy Denmark. The work aims to educate a new generation about the benefits of PrEP, a pill that effectively prevents the transmission of HIV, in a sex-positive way – by getting as close to showing the benefits of PrEP as the algorithm will allow.

JD, ‘New wave’

JD wishes to demonstrate its commitment to supporting young people and improving accessibility to growth opportunities with its latest campaign. Through ‘New wave’, the brand aims to cultivate emerging talent from music, sport, community and youth culture, by providing opportunities for aspiring young people to access mentorship, guidance and role models. In the UK, those involved include freestyle footballer Kaljit Atwal, and dance collective Sturdy Off.

Asda, ‘Serious about summer’

Supermarket chain Asda is launching a new brand identity with a summer campaign by Havas London. The integrated work features a series of tongue-in-cheek TV ads that give unique takes on staple summer experiences. The spots are supported by activity on social media and press executions that introduce customers to Asda’s refreshed identity.

JD Williams, ‘Admit it, this age thing suits you’

JD Williams challenges outdated stereotypes surrounding midlife women in a new campaign for its SS24 collection. It takes us poolside with a cast of models who defy expectations by dressing according to their joy and attitude. The work, by House 337, champions the ‘transformational power of midlife’, encouraging women to embrace a new chapter and new freedoms of getting older.

VisitBritain, ‘Spilling the tea on Great Britain’

Britain’s tourism offer is in the spotlight in Saudi Arabia as VisitBritain launches a campaign across the Kingdom. Using Arabic-only assets, the campaign aims to drive consumers to VisitBritain’s new Arabic website, inspiring visitors from the Kingdom to plan their travel to Britain in 2024. It also sees the launch of a new augmented reality Snapchat lens, featuring 180-degree views of Britain’s countryside and coastal landscapes.

Lucozade, ‘Football x Renovators’

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, created by adam&eveDDB. The spot launches in the build-up to Britain’s summer of sport, as part of a new brand platform and rallying call that shows how Lucozade helps people to rise to the challenge and move with energy in the moments that matter to them.

Skoda, ‘Made for familying’

Car-maker Skoda is promoting its SUVs via an integrated campaign created by Leo Burnett. Built on the keyword “familying”, the work describes all the highs, lows, twists and turns that happen when you hit the road with your loved ones. Running throughout the summer, it spans influencer content, social media, digital, TV and cinema.

TakingCare, ‘#HaveTheTalk’

Cheshire-based agency No Brainer has teamed up with elderly care provider TakingCare for a multichannel campaign raising awareness of the UK’s elderly care crisis. The campaign comes following findings that half of all elderly adults haven’t talked about their future plans with their children – despite millions having unmet care needs in the UK. So, the #HaveTheTalk campaign was launched to help Brits have more open, honest conversations about elderly care options. Former Olympian Michelle Griffiths-Robinson has lent her voice to the campaign, following her own personal experiences of caring for her elderly mother, as well as influencer Lavina Mehta.

Monzo, ‘Money never felt like Monzo’

Monzo celebrates how it can make people feel differently about money in this 60-second ad. The film depicts a series of juxtaposing images, some showing unfortunate situations (money) while others are more positive situations (Monzo). The negative scenes are cut with empowering imagery, like a broken toilet turning into a fountain, a tarantula crawling on someone’s head transforming into a head massager, or two blocks of ice turning into a pair of soft slippers.





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