The new FurReal line, featuring interactive and lifelike animal toys, will be stocked at a broad range of major UK retailers.

Just Play’s much-anticipated line of FurReal interactive pets has launched into major UK retailers. Under licence from Hasbro, the range features fresh innovations to continue the legacy of pet and nurture play.

The collection includes a variety of pets including Newborns, Wag-a-lots, Walk-a-lots and My Minis, all created to cater to different styles of play. Newborns reflect the needs of a younger animal, and children can care for their newborn puppy or kitten by brushing, feeding and swaddling them. For active playtime, Wag-a-lots and Walk-a-lots recreate the excitement of taking a pet for a stroll with detachable leads, animal sounds, bobbing heads and swishy tails.

The all-new FurReal My Minis are palm-sized pets that include interactive features such as moving heads and tails when they are stroked as well as making animal noises. The pets are packed in a house-shaped box, designed to look great on display and provide a home for these mini pets. The range consists of three different animals: a calico kitty, a brown and white pup and a pink piglet. Just like the original FurReal toy, My Minis are made from super soft fabrics but sized at just five inches long. These toys fit perfectly into coat pockets, backpacks, or even lunch bags for on-the-go fun.

Amy Saunders, sales director at Just Play, commented: “After such a positive reaction to the FurReal collection of pet toys, we’re thrilled to now see them at retail. This range of toys mimics the joys of having a pet and teaches children the value in nurturing and caring for an animal.”

FurReal pets provide interactions that help develop emotional bonds between children and their furry friends. With authentic animatronic features that mimic the mannerisms and behaviours of real animals, the FurReal brand has led the interactive pets’ category for nearly 20 years, selling over 100m pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.

Just Play has a comprehensive 360 marketing campaign lined up to support the range, including digital activation, influencer partnerships, and PR activities.