In a significant development for the pet industry in Cyprus, Vitapets Ltd, a key player within the VitaTrace Nutrition Ltd (VTN Group) umbrella, is poised to ink a landmark agreement with Greece’s PetLine S.A. on March 6. This partnership aims to establish Vitapets as the premier pet products supplier in Cyprus and spearhead expansion into the Middle East.

Strategic Alliance for Market Dominance

The agreement mandates Vitapets Ltd as the exclusive importer and marketer in Cyprus of a diverse array of companion animal products currently represented by PetLine S.A.. This assortment includes well-known brands such as EVER CLEAN, CORE, and TROPICLEAN, alongside several innovative product lines. In a phased approach, the implementation is set for completion in two stages, May and September 2024, ensuring a smooth transition facilitated by Vetline Ltd, the current distributor.

Enhancing Pet Industry Landscape

The collaboration between Vitapets and PetLine S.A. is not just a business transaction but a strategic move to enhance the pet industry landscape in Cyprus. The agreement underscores a mutual commitment to reliable, swift, and competitively priced product supply, coupled with the continuous introduction of new and innovative product lines. This alliance is particularly noteworthy as Vitapets has previously succeeded in establishing Royal Canin as the leading Super Premium Pet Feeds brand in Cyprus within a short span.

Future Aspirations and Market Growth

Alexandros Chr. Angastiniotis, Managing Director of Vitapets Ltd, expressed pride in the agreement, viewing it as a testament to the trust PetLine S.A. places in Vitapets and an honor for the VTN Group. He highlighted the rapid growth of the pet industry in Cyprus, emphasizing the evolving role of pets as cherished family members. With this agreement, Vitapets not only aims to dominate the Cypriot market but also has its sights set on expanding into the Middle East, capitalizing on the burgeoning pet industry sector.