Coventry City partners with Geely Auto UK ahead of its Premier League return, with sleeve branding, fan activations and global promotional opportunities.
Premier League (PL) team Coventry City FC has secured a brand new commercial contract with the automobile manufacturer entity, Geely Auto UK. Through this sports business development, Geely Auto UK has been named the official vehicle partner and official sleeve partner of the club.
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As the unit is coming back to the top English flight, under this agreement, the Geely Auto logo will be adorning the sleeve of all the men’s first-team shirts. In addition to the club branding on the shirt, the entity has been interwoven throughout the club, with appearances at matches and branding elements through digital platforms, matchday stars and fan engagement campaigns, as well as community service techniques. The widespread influence of the Premier League will create great opportunities for Coventry City FC and Geely Auto to collectively promote the automobile brand’s expanding product range that enhances worldwide appeal of the entity
Coventry City FC are delighted to announce our partnership with @GeelyAutoUK.
This is a partnership central to our joint ambition to celebrate Coventry’s automotive story on a global stage.
In doing so, Geely Auto UK will move their offices to Coventry later this year.
— Coventry City (@CoventryCityFC) August 21, 2026
Nicola Ibbetson, Chief Business Officer at Coventry City Football Club, said, “The Club is clear in its ambition: we want to represent the UK’s Motor City proudly, both here and around the world. Our return to the Premier League gives us an extraordinary global platform, and this partnership with Geely Auto will be critical to how we use it.”
He also added, “We are incredibly proud that one of the world’s largest automotive manufacturers shares our belief in Coventry and has demonstrated that commitment by partnering with us. This is much more than a logo on a sleeve. By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our fans and ensure that people across the world understand what Cov represents: ambition, innovation, resilience and proud automotive roots.”
High Ambition From Official of Geely Auto UK
Michael Yang, Managing Director of Geely Auto UK , added remarks on this pact, “We are delighted to become the Official Vehicle Partner of Coventry City FC and begin what we believe will be a highly successful partnership. It’s a club with ambitious plans for the future and a strong connection to its local community. Those values closely align with our own as we continue to establish Geely Auto as a leading automotive brand in the UK.”
He also remarked, “The city of Coventry also holds a special significance for Geely Auto through our long-standing presence in automotive design and engineering within the region. We look forward to supporting the Club, engaging with its fans and helping create memorable experiences both on and off the pitch.”
Geely Auto UK is the UK branch of China’s automotive giant Zhejiang Geely Holding Group, which was established in late 2025. Based in Coventry, the brand development, sales and distribution team for Geely’s sophisticated portfolio of electric vehicles, hybrid passenger cars and smart mobility services is led by them.
