China’s Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations, with the engagement spanning Europe, Latin America, the Middle East and Africa, and Asia-Pacific.
The partnership is orchestrated by Ogilvy China in collaboration with local teams across the regions.
According to the release, Changan Automobile has reinforced its international expansion with the “Vast Ocean Plan 2.0,” a strategy aiming to double overseas sales to 1.5 million units by 2030.
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Ogilvy said it will deploy its “One Team, One Platform, One Process” global operating model to deliver integrated solutions for Changan Automobile. The model brings together four pillars: process, team, platform, and hub.
The AI-powered approach connects strategy to execution across the full value chain, from market intelligence and audience profiling through creative development, content production, and localization to the ongoing operation of Changan Automobile’s global website, all managed through a single platform.
“Ogilvy is honored to partner with Changan Automobile on its global brand ambitions,” said Chris Reitermann, CEO of WPP Greater China and CEO of Ogilvy APAC and Greater China.
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“Building a successful international brand comes down to three things: a clear and consistent core identity, localization that truly resonates in each market, and continuous optimization driven by data and technology. Backed by WPP and Ogilvy’s worldwide networks and AI capabilities, we will help Changan Automobile build a brand that is globally consistent, locally relevant, and built to grow.”
“We are grateful for Changan Automobile’s trust and excited to support its next phase of global growth,” said Jack Yin, President of Ogilvy One China.
“Our end-to-end approach connects research, creative, content, and performance optimization through a single AI-powered operating model, ensuring every market receives consistent, high-quality brand communication. That’s how we deliver measurable business growth at scale.”
