Home Accessories16 Best New Beauty Products for April 2026, According to Experts

16 Best New Beauty Products for April 2026, According to Experts

by R.Donald


“I love this formula: It blurs and blends well into cheeks and doesn’t look like makeup. The finish is soft and satiny, with natural warmth, like a flush that sneaks in when you’re mildly annoyed but still in control. The deep-purple, round compact, which comes with a mirror inside, strikes a sweet spot between playful and polished.” — Sabina Wizemann, GH Beauty Lab Director

best new beauty products: sarah creal coming in hot blurring pressed mousse blush
Sabina Wizemann / Good Housekeeping

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“Bvlgari’s green and white tea perfumes have been longtime favorites of mine, so I was thrilled to see this new fragrance based on black tea and Italian citrus. It starts off bright and zesty, then mellows into a soft, musky aroma that’s perfect for warmer days (and nights). Plus, the frosted glass bottle with the gold brand logo cap feels super luxurious.” — April Franzino, GH Senior Beauty & Style Director

best new beauty products: bvlgari eau parfumée thé impérial eau de toilette
April Franzino / Good Housekeeping

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“This product is an absolute game-changer for my blowouts. I typically wear my hair naturally curly, but if I’m going to straighten my hair, I want it to be quick and last me at least a week. This really helped cut my styling time in half. I was able to get my hair straight within 30 minutes when I used this serum, which usually would take me at least an hour. I also loved that it provided shine but didn’t weigh my hair down, which is something I am weary about when using similar products.” — Cameron Jenkins, GH Staff Writer

best new beauty products: cecred heat activated silk glaze
Good Housekeeping / Cameron Jenkins

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“Sheer and shiny but not sticky, this new lip gloss and oil hybrid nourishes lips and imparts a light wash of barely-there color. I love it for every day and my lips feel better after just one use.” — Dori Price, GH Contributing Beauty Editor

best new beauty products: pur minerals glossy lip tint
Dori Price

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“The hot pink Beautyblender makeup sponge (below, left) is iconic for redefining the way we apply makeup, and it has remained a staple in my beauty routine since launching over two decades ago. This Earth Month, this new and more sustainable version (below, right) has entered the chat. Founder Rae Ann Silva focused on three thoughtful changes: swapping the original plastic outer packaging for paper, removing colorants for a simpler formula, and using a sugarcane-based material. I love how easy the paper packaging is to open, and the sponge applies makeup just as effortlessly and flawlessly as the OG.” — Danusia Wnek, GH Beauty Lab Senior Chemist

best new beauty products: beautyblender bio pure makeup sponge
Danusia Wnek / Good Housekeeping

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Pro C Serum Brightening Solution

Credit: InnBeauty Project

“I feel like I’m constantly in a losing battle with hyperpigmentation, but this serum proved to be the best secret weapon. The formula fights and prevents hyperpigmentation with a 15% concentration of three forms of vitamin C. After just a few weeks, my complexion is noticeably brighter and some spots I’ve had for ages are slightly faded.” — Celia Shatzman, GH Temporary Beauty Editor

best new beauty products: innbeauty project pro c serum brightening solution
Celia Shatzman / Hearst

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“I am so impressed by this skin tint’s unique texture. When I touch the balm, it melts instantly under my fingers into a smooth cream, and applying it to skin feels just like putting on a lightweight day cream. It evens out my skin and leaves me looking smooth and hydrated.” — Chiara Butler, GH Beauty Lab Reviews Analyst

best new beauty products: it cosmetics do it all sheer tint face balm
Chiara Butler / Good Housekeeping

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“I like that they are smaller than a deodorizing wipe and can be applied discreetly behind your neck or under your arms to remove sweat and quickly cool and refresh, especially when a hot flash comes out of nowhere. The scent is very faint but pleasant and doesn’t interfere with the fragrance I already wear. I didn’t experience any skin irritation and notice less odor when using them.” — Sabina Wizemann

best new beauty products: dove deodorant pads
Sabina Wizemann / Good Housekeeping

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“I will spend all day perfecting cat-eye makeup, but when it comes to my hair I just want it to be done. This light-as-a-feather spray is the answer to my impatience: It speeds up drying time and protects strands against heat up to 450°F. Since it’s a spray, it’s easy to mist on before a styling touch-up with a flatiron or curling iron. Even better, the formula fights frizz and I noticed it kept my blowout smoother and shinier for longer.” — Celia Shatzman

best new beauty products: lolavie speed dry heat protectant spray
Celia Shatzman / Hearst

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“Genius makeup artist Patrick Ta launched this (mirrored!) blush compact, which includes both a cream and powder version of the same shade of blush so you can wear either formula alone or layer the cream over the powder for maximum staying power. I love applying the cream for a glowy look (see below, right) and the powder (below, left) for a more matte effect. The peachy-pink shade I have on here brightens my medium skin, but there are sixteen other colors to choose from to flatter any skin tone.” — April Franzino

best new beauty products: patrick ta major headlines double take crème & powder blush duo
April Franzino / Good Housekeeping
Headshot of April Franzino

April (she/her) is the senior beauty and style director at Good Housekeeping, Prevention and Woman’s Day. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.

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