While Amazon Prime Day doesn’t officially kick off until next week – 23 June, to be exact – Amazon is already treating us beauty fans to plenty of early deals worth adding to that basket ahead of the four-day sale event.
For me, Prime Day is the perfect excuse for a summer beauty restock, and this year, the timing couldn’t be better as I’m heading on holiday in a few days. From K-beauty favourites like Medicube and Anua to trusty L’Oréal mascaras and glow-boosting Elemis skincare, there’s already a lot to get excited about.
My top early Amazon Prime Day buys:
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NGL, Amazon sales can be overwhelming – even after six years of writing about them – so I completely get not wanting to scroll through endless pages to find the good stuff. Luckily, I’ve done the hard work for you and rounded up the best early beauty deals to shop right now, according to your resident beauty editor (aka me).
We’ll be updating this list as more beauty deals drop and our favourite brands go on sale, so be sure to check back for the latest savings. But, in the meantime, here’s everything I’m adding to my Amazon basket right now.
How I test beauty products:
At Glamour, we test beauty products the way they’re actually used – in real life. That means I – along with my fellow editors and a carefully-selected team of freelance beauty journalists – take every product home and put it through its paces as part of their everyday routines, rather than testing it in a studio, on set or in a lab.
We also know that beauty is never one-size-fits-all, which is why we make a point of testing across a range of skin types, skin tones, hair types and ages wherever possible. A product might work brilliantly on one person and completely differently on another, so we always aim to reflect that in our recommendations. Our job is to give readers reviews that feel honest, useful and realistic – not overly polished or based purely on first impressions.
When Glamour tests a new beauty product, we look at it from every angle. We assess texture, finish, wear time and ease of use, while also reviewing ingredients, scrutinising brand claims and considering whether it actually delivers on what it promises. You can read more about how we test makeup, skincare, haircare, tools, fragrance and beauty devices on our dedicated About Us page.
Why you can trust me:
I’ve been a beauty writer for six years now – five at The Mirror and the past year at Glamour – and in that time I’ve covered more Amazon beauty sales than I can count, from Prime Day to the Spring Sale and everything in between. It’s a space I know well, and that experience means I’ve become very good at spotting deals which are genuinely worth adding to that basket, and the ones which are better left behind.
When I’m putting a sale piece like this together, I don’t just add the products because they’re discounted or trending. I compare prices against previous sales, keep an eye on which products actually offer great savings (and if they get reduced further), and focus on brands and formulas that I know, love and use in my own beauty routine.
Every product in this edit has been tested either by me or by a member of the Glamour team over weeks, months or, in some cases, years. We never include something for the sake of it. If it’s in this piece, it’s because we genuinely rate it, would recommend it to a friend and believe it deserves a place in your routine.
Your early Amazon Prime Day skincare shop:
If there’s one thing Amazon Prime Day is good for, it’s a skincare restock – whether you’re looking to replenish those empties, or add some newbies to the collection for a fraction of the price. From nourishing foaming cleansers which remove every ounce of makeup to hydrating moisturisers, and of course SPF to keep that skin protected all summer long – here’s everything I’ve got sitting in my basket right now.
