0
After various reinventions, heated tobacco products have started to enjoy commercial success in the past decade with a new range of electronic devices that use several methods to vaporise their contents. Typically these involve encasing tobacco in either sticks, plugs, capsules or pods, which are then heated with an electronic element. As well as PMI’s IQOS, leading brands include Ploom, made by Japan Tobacco International (JTI), and glo, made by British American Tobacco (BAT).
