I don’t know about you, but we are ready for a Rhode summer. Hailey Bieber knows a thing or two about setting the tone of the season. Last year, the billionaire beauty brand founder ushered in a lemontini summer that turned our social media feeds yellow. It was marked by a limited-edition shimmery, sweet, and citrusy Peptide Lip Tint, two new sun-flushed Pocket Blush shades, and get-them-before-they’re-gone merch including lemon-toned Lip Cases and Bubble Bags that left its loyal legion of fans craving more.
From the outset, Rhode has cracked the code of a multi-dimensional business model. The kind that isn’t just anchored in the products themselves but the carefully curated world it’s building. Of course, this is embodied by the founder herself. It’s an aesthetic brought to life with visceral campaign images, clever celebrity collaborations, and IRL brand activations. But it’s the seriously covetable beauty accessories that every true Rhode stan really buys into – a modern day status symbol, they are worn like a badge of honour and enjoy sell-out success.
This year, Rhode’s ode to summer is going to be louder than ever and it’s got the merch to match. The summer 2026 collection will welcome three brand new categories to the existing core line-up, spanning the sun-kissed Pocket Bronze, £25, glow-giving Highlight Milk, £28, and a dual-ended Pocket Brush, £27, as well as a Peptide Lip Shape, £24, shade extension and three limited-edition shades of the Peptide Lip Tints, £20.
Unlike summers prior, where Rhode’s branded beauty accessories were used to stage a defining social media moment rather than being something you could buy (think: Rhode embossed disposable cameras, water bottles and even jet skis), for 2026 the brand is extending an invite into its world with a shoppable merch line-up you’ll want to snap up immediately.
Outside of sun-kissed beauty products, the summer 2026 collection also includes limited-edition summer staples. The soft Terry Bag, £36, will ensure you are always beach-ready and is big enough to house all your sunny weather essentials. Then, there’s the chocolatey Terry Towel, £50, which provides ample reason to flex pool-side. Rhode knows how much its community love a phone accessory, which is why its bringing out the cult-favourite Signature Lip Case, £38, and the newer Snap-On Lip Case, £46, in two seasonal hues, Colada and Bronze, which are sure to sell like hot cakes.
Rhode’s Summer ’26 collection will be available to shop from Tuesday 9th June, at 5pm BST. Join the waitlist here.
Sameeha Shaikh is Grazia‘s beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
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