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Shop MacKenzie-Childs Collab and More Bath Favorites From the Brand
Last year, it was the coquettish, all-things-pink LoveShackFancy. This year, hair companies Wet Brush and Goody have taken on a more unlikely collaborator for their limited-edition release of
detangling brushes, claw clips, scrunchies, and compact mirrors: MacKenzie-Childs, an editor-favorite, luxury home destination that specializes in hand-painted ceramics (you likely know it as the maker of those TikTok-viral tea kettles swathed in a checkered pattern).
The collection launched at Target and the respective sites of MacKenzie-Childs and Wet Brush only on March 1, but hair care essentials this attractive are sure to fly off online shelves in a flash. Translation: Waste no time in treating your tresses to a well-deserved upgrade.
The partnership’s goal was simple from the start: blend stylishness and function while bedecking hero products like the Wet Brush Original Detangler, an under-$20 hit with almost 80,000 reviews to its name on Amazon, with MacKenzie-Childs’ instantly recognizable designs. These, in turn, exude the kind of vintage-coded sophistication that has been making waves in lockstep with the recent buzz surrounding “Bridgerton” and “Wuthering Heights.”
MacKenzie-Childs x Goody x Wet Brush went live on March 1.
Courtesy MacKenzie-Childs, Goody, Wet Brush
The accessories and hair tools that are part of MacKenzie-Childs x Goody x Wet Brush‘s latest clock in between $9.99 and $18.99, making the collection an accessible way to experience the former’s circa-1983 artistry without dishing out close to $200 (this is how much a three-quart MacKenzie-Childs Tea Kettle currently costs). Besides your wallet, your mane, too, will benefit: considering the care put into making each brush, bobby pin set, and clip featured as part of the drop. Goody, for one, has long prided itself in crafting what it calls “ouchless” hair goods that bypass snagging, creasing, and discomfort. As for Wet Brush, it’s trusted by millions of consumers thanks to patented bristle technology that requires less effort as you’re detangling wet or dry locks and leads to less breakage.
Card-carrying members of the MacKenzie-Childs fan club will be happy to know that some of its most-loved prints play starring roles in the release, including the black-and-white Courtly Check, pale-pink Rosy Check, ornate Butterfly Toile, spring-evoking Wildflowers, and Butterfly Hill.
What our team is shopping from the three brands? The MacKenzie-Childs x Wet Brush Paddle Detangler, whose bristles feel gentle on straight, wavy, curly, thick, and fine hair alike; help distribute products like dry shampoo more effectively; and cover a larger-than-average surface area. You’ll find pretty-in-pink checks adorning the brush’s back, which couldn’t have come at a better time considering the springtime obsession with all things pastel.
MacKenzie-Childs x Wet Brush Paddle Detangler
Price upon publish date of this article: $21.49
Notably, the capsule also has the Keychain Detangler Brush for the taking — in the Courtly Check, Rosy Check, or Butterfly Hill varieties. An incredibly useful buy for traveling or making sure you look flawless during a busy work day, the 1.41-inch-tall darling doesn’t pull or damage, instead working itself through even the worst cases of bedhead with impressive ease.
MacKenzie-Childs x Wet Brush Keychain Detangler Brush
Price upon publish date of this article: $9.99, $11.79
We’re also big fans of the Purse Charm that holds 15 elastics in multiple hues and can be clipped onto everything from your overnight bag to a makeup pouch, not to mention the assorted Medium Claw Clips which are already almost gone at Target: for pulling back your bangs as you apply mascara or mastering an oh-so-romantic half-up, half-down ‘do.
MacKenzie-Childs x Goody Purse Charm With 15-Count Elastics
Price upon publish date of this article: $9.99, $11.79
MacKenzie-Childs x Goody Medium Claw Clips, Set of 2
Price upon publish date of this article: $17.69
“This collaboration felt a little bit like magic from the start,” Amanda Moskowicz, executive vice president of shared services for Goody and Wet Brush, said in a press release. “Wet Brush, Goody, and MacKenzie-Childs each bring something iconic to the table, and together we’ve created a first-of-its-kind collection that turns everyday hair moments into something joyful and unexpected. It’s not just a collaboration — it’s a celebration of pattern, personality, and having a little fun with the things you use every day.”
The hair accessories include brushes of different sizes and cases for organizing hair ties or bobby pins.
Courtesy MacKenzie-Childs, Goody, Wet Brush
For amplifying all this whimsy, shop MacKenzie-Childs’ most popular ware while you’re at it — made up of teapots, yes, but also bath decor like soap pumps, tissue box covers, vanity trays, hand towels, and even shower curtains. The rationale? Letting your newly beautified hair routine take place in equally stunning environs.
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Shop More From the Collection
MacKenzie-Childs x Goody 45-Count Bobby Pins With Keepsake Tin
Price upon publish date of this article: $14.19
MacKenzie-Childs x Goody 5-Count Satin Scrunchies
Price upon publish date of this article: $11.79
MacKenzie-Childs x Goody Mini Claw Clips, Set of 4
Price upon publish date of this article: $14.99, $17.69
MacKenzie-Childs x Wet Brush Mini Detangler Brush
Price upon publish date of this article: $11.79
Shop More Bath Favorites From MacKenzie-Childs
MacKenzie-Childs Courtly Check Glass Boutique Tissue Box Cover
Price upon publish date of this article: $79.95
MacKenzie-Childs Wildflowers Pink Medium Canister
Price upon publish date of this article: $109.95
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on beauty collaborations with unlikely brands — home decor legend MacKenzie-Childs included.
