When Aliesha Boyce first started creating content, she wasn’t trying to become one of Australia’s most recognisable voices in tech. She was simply sharing the things she loved.
Known online as Liessshy (Your Fave Tech Pal Down Under) Aliesha has built a career around making technology more accessible, relatable and less intimidating. Today, she is a leading female tech content creator in Australia, sharing reviews, first looks, tips and educational content across platforms including YouTube, Instagram and TikTok.
But her journey began in a much simpler place: a love of gaming.
“I started content creation 10 years ago, and I began blogging about video games on Instagram,” Aliesha explains. “Having loved gaming and tech growing up and working in a video game store at that point in time, it felt like the natural thing to do.”
After building her first community online, everything changed when she received her first piece of technology to review.
“A few years went by doing this, and after growing to my first 10,000 followers, I received my first piece of technology to review: a gaming headset. Little did I know that would soon lead me to working with Google and reviewing the Google Pixel 4XL.”
While gaming was where her journey started, Aliesha quickly discovered that tech was where her true passion lay.
“I realised talking about tech came a lot more naturally to me than gaming, as gaming took up so much of my time and I felt like I had to ‘keep up’ with all the new releases and play what everyone else was playing, whereas tech was a natural integration in my life and my conversations,” she says.
That realisation became the foundation of her career. Alongside content creation, Aliesha worked as a sales assistant at JB Hi-Fi, where she developed a genuine passion for helping people find technology that suited their needs – not simply selling them the newest product on the shelf.
“I just wanted to help my customers find the best suited piece of tech for their needs, not necessarily the ‘latest and greatest’ product,” she says.
It’s this approach that has helped Aliesha build trust with her audience. Rather than simply showcasing gadgets, she focuses on answering the questions everyday consumers actually have: Is this worth buying? How does it work? Who is it for?
“The motivation and drive of wanting to help people get an idea of how a product works, how it performs and what it can do via searching for an educational piece of valuable content is what my mission was,” she explains.
“I wanted to be the voice people come to listen to about consumer tech and to learn about all the new things coming to market here in Australia and so I became that.”
Breaking into the tech industry as a woman also meant carving out space in a field where female voices have historically been underrepresented.
“For me, it was a very exciting time as I saw that a lot of people were also receiving the opportunities that I was, however, their backgrounds of content weren’t necessarily ‘tech-only’ or ‘tech focused’, so to have that as my main focus meant I was a unique person amongst a wide variety of creators,” Aliesha says.
That unique perspective has opened doors to some incredible career moments. Among her highlights have been interviewing some of the biggest names in technology, including Lisa Jackson, former Vice President for Environment, Policy & Social Initiatives at Apple, and Sandra Andrews, CMO of Microsoft Surface.
“They are both 2 very smart and forward-thinking women in tech so not only was it a dream to interview them, but they were moments that helped me further cement myself as a woman in tech, through this specific career choice,” she says.
Another milestone has been her six-year partnership with JBL, which began as a gaming ambassador role before evolving into a broader brand ambassador position as a trusted tech expert.
“What started out as a gaming ambassador has led me to being their full brand ambassador ‘tech-expert’ who helps customers choose the right JBL products for themselves,” she says.
For Aliesha, one of the most rewarding parts has been seeing her work reach audiences far beyond Australia.
“I’ve met people in public who have watched my videos or have heard my name, and that feeling is what drives me and has kept me going after all these years.”
Like many women in male-dominated industries, Aliesha has faced challenges along the way – particularly around proving herself.
“The biggest battle was always and always will be sexism. Being a female doesn’t mean I don’t know what I am talking about and doesn’t mean I should receive less education about technology than males,” she says.
But experience has helped her move through those moments with confidence.
“I’ve built up the confidence and experience to not let these things affect me anymore, and it’s a much more freeing way to live when you can acknowledge that this issue exists, but are strong enough to not let it tear you down.”
Looking at the future of technology, Aliesha believes education will be more important than ever – particularly as innovations like artificial intelligence reshape the way we work and live.
“We’ve had AI for years and years, but not to this extreme and extent and it’s something that is gaining a lot of praise whilst also receiving a lot of hate, worry and fear,” she says.
“For me, it’s important to educate people on how this is changing the space, the world and the way we work.”
Her advice for creating a more inclusive future in tech is simple: give women more opportunities to be seen and heard.
“Women are powerful beings with so much knowledge that is never pushed out there enough, so creating spaces for women-lead opportunities like this is just the minimum of creating a way to level this playing field.”
And when it comes to the women who inspire her, Aliesha points to those who paved the way before her.
“A major player in my inspiration book is iJustine who has paved the way for female creators like me, in tech.”
But she also celebrates the women creating change today.
“My other female tech heroes are my female peers globally who are out there creating and putting their voices out there publicly. Whether its hardcore, numbers and stats driven tech content, or more lifestyle and aesthetic ways to showcase a product – there’s room for it all and we need more if it.”
For Aliesha Boyce, tech isn’t just about devices. It’s about people – helping them understand the tools that shape their everyday lives, while proving that women don’t just belong in the future of technology.
They are helping build it.
