It was named one of the best inventions of the year when the original Yoto Player launched in 2020.
And since then, the popular device has only exploded in popularity — with thousands of parents all over the world buying the interactive audio platform for their kids, nieces, nephews and friends.
This week, Yoto is launching a massive EOFY sale, with 20 per cent off hardware, accessories and selected content.
Know the news with the 7NEWS app: Download today
For a limited time only throughout the month of June, shoppers can save 20 per cent on the Yoto player and its catalogue of over 1,200 stories, songs, activities and more — all of which work to inspire creative play and learning without a screen.
The Yoto Player and Yoto Mini are audio players which put kids safely in control.
Without a camera, microphone or ads, children can safely play their favourite songs and stories on the player.
Partners include everyone from PRH to Macmillan, Universal Music Group, Sony, Warner Music, Mattel, Disney, Pottermore Publishing, Roald Dahl Story Company, HarperCollins, Hachette, Bonnier and Scholastic.
There are cards kids can listen to from everyone from Julia Donaldson to Olivia Dean.
Inspired by Montessori principles, Ben Drury and Filip Denker founded the company Yoto in 2017.
Yoto Player was designed with renowned design agency, Pentagram, and launched in early 2020.
Yoto Mini, the portable audio player, launched in late 2021. The new and improved third generation Yoto Player arrived in summer 2023.
Since launching, Yoto has won awards and accolades from critics, parents and children alike.
As well as the coveted Time Magazine award, it also won a prestigious D&AD Pencil in 2022 and was named one of Bloomberg’s Top Start Ups to watch, as well as the second fastest-growing tech company by Deloitte in 2023.
As a major fan of Yoto myself, I can’t tell you how many times our Original Player and its cards have helped us out of a tight spot when travelling, passing a boring afternoon at home or on the road.
Both my four-year-old and one-year-old daughter love it for different reasons, and I love how it’s one of the few toys that will stay with them as they grow up — as useful now in the Wiggles phase for my youngest as it will be in 5-10 years when she can listen to Harry Potter on it.
Reviewers agree with me, leaving it five-star ratings and glowing write-ups on the website.
“My kid loves her yoto! It’s great to have an entertainment option that leaves a lot of room for imagination, and she is enjoying the independence of being able to choose exactly what she listens to and put it on by herself,” writes one happy shopper.
“My 3 and 5 year old girls love their yoto players! It’s going to be great for fostering independence,” adds another.
A third says: “Love our yoto! So many stories! Easy to use!! My kids take it everywhere! And what’s even better is it will grow with them… so many book options for older kids too!!”
Right now, you can save 20 per cent on Yoto players, accessories like headphones and cards.
For more information and to shop the sale for yourself, head here now.
Five of the best Yoto cards to get started with
1. The Best of The Wiggles, reduced to $15.99
2. The Very Hungry Caterpillar and Other Stories, reduced to $13.59
3. BBC Earth Collection, down to $35.99
