The Italian automaker Ferrari recently unveiled the Luce – its first all-electric vehicle – to a controversial online response.
Created in collaboration with ex-Apple creative Jony Ive, the new car has been criticised by commentators, social media users, the Italian transport minister, and former Ferrari chairman Luca di Montezemolo for deviating from the brand’s design principles. Some have also speculated that the negative reaction may be motivated by opposition to electric vehicles.
But what do the public think? We showed Britons a photo of the Ferrari Luce using YouGov Surveys, and our results show that just over half of Britons say they dislike the design, while three in ten say they like it (29%). Among car enthusiasts, opinion changes, but the design is still more disliked than liked (47% vs. 36%).
Beyond the numbers, we asked respondents to describe the car in one sentence. While some praised it for being “sleek”, “futuristic”, and “innovative”, others described it as “awkward” and “boxy”. Multiple respondents compared it to the Simpsons episode where Homer designs his own car.
