As a beauty editor, there really is no end to the new beauty products that land on my desk each week. And while testing the best moisturisers or the latest trending hair tools is undeniably exciting, the truth is that there seems to be more new launches than ever before. Every week seems to bring yet another celebrity beauty brand, new makeup line, or buzzy skincare device, and that’s on top of the already overflowing options from luxury brands. It can be a real challenge to cut through the noise and figure out which formulas your skin actually needs, how to build a skincare routine that works, and the products that are genuinely worth your money. After all, there is nothing more frustrating than spending your hard-earned cash on an over-hyped or luxury product that just doesn’t live up to the claims. Yet there’s one brand that I recommend more than any other if you’re looking for a place to shop for beauty that not only delivers on efficacious formulas, but offers them at a snip of the price of their competitors. Enter: Beauty Pie.
How Does Beauty Pie Work?
Yes, Beauty Pie is a little-known beauty industry secret that you might not know about. Typically, when you see a new beauty product launch, the price tag won’t factor in just the cost of the formula. Take a night cream that retails for £130. It won’t actually cost that amount to produce in the factory. A cut will be factored in to go to marketing the product via advertisements, a cut might go to a celebrity ambassador, a cut for the retailer’s margins, and the list goes on. That face cream might only cost £10 to produce, but the retail price will be bumped up from the middlemen and overheads involved in bringing it from the factory and into the store. Before you know it, it has a much bigger price tag.
There aren’t many brands that I would call revolutionary, but when Beauty Pie launched in 2016, beauty editors were all in agreement that it was something very unique, which isn’t a term we throw around lightly in this industry. Beauty Pie’s founder, Marcia Kilgore (who is also the brains behind Soap & Glory, Bliss and FitFlop) saw the opportunity to bring the incredible formulas direct from the factories, without the mark-up of the middlemen. The savings are passed straight on to you, so that moisturiser that costs £130 can be yours for around the £10 mark.
How Much Is a Beauty Pie Membership?
Beauty Pie effectively works like Netflix, but for beauty. For an annual cost of £59, you have unlimited access to buy skincare, makeup, hair care, body care and candles at factory prices. Beauty Pie works with some of the best suppliers from around the world, so you can guarantee that its formulas are among the best in the industry. And if you’re on the fence (or don’t shop for beauty that regularly), then they also offer a starter membership for just £29 a year, which gives you the same access to members’ prices, but you can only place orders up to four times a year. One of my most asked questions as a beauty editor is: Is a Beauty Pie membership worth it? My answer is always yes, provided you know what to buy.
If you want in and want to know what some of the best Beauty Pie products are, I tried its bestsellers to see how they stack up against my favourite products that I’m currently using.
The Best Beauty Pie Products, Reviewed
1. The Dynamo Deep LED Mask
Beauty Pie
The Dynamo Deep LED™ Collagen-Boosting Mask
Price shown is member cost.
Beauty Pie’s new LED mask is one of the best LED masks we’ve tested. The original C Wave LED Mask (more on that below) was already brilliant and affordably priced, but this newer version has the addition of deep near-infrared, helping to stimulate collagen at the deepest level, making it one of the most powerful at-home LED masks around. For the price, you’re getting a brilliant piece of tech. It’s often sold out, but you can still get your hands on the original model below, and you can read our full review of The Dynamo LED Mask here.
Grace Lindsay, junior beauty editor’s review: “I have to say, I am so impressed with this LED mask. I have tried plenty of models over the years, and it really feels like so much thought and innovation has gone into creating this new launch. After using it for just a short amount of time, I already feel like my skincare products are going on a lot more smoothly. I can’t wait to report back after using this for a few more months.”
Pros
- Beauty Pie’s latest LED mask
- Has red, near-infrared and new deep-infrared light
- More affordable compared to other LED masks
- Flexible silicone design
Cons
- Often sold out
- More expensive than the original model
2. C-Wave Light Facial LED Treatment Mask
Beauty Pie
C-Wave Light Facial Red / Infrared / Dual Light LED Treatment Mask
Price shown is members’ price.
From smoothing fine lines to plumping the skin, there are so many benefits of LED. When Beauty Pie first launched its first version, it flew off the warehouse shelves, so if you want in, you had best move fast because it’s finally back in stock. And genuinely, it’s one of the best LED masks I’ve tried; I’ve not seen an LED mask with this level of tech for such a reasonable price before. I’ve done a full review of the Beauty Pie LED Mask, and I can promise the results are great. It’s worth £200, but available to Beauty Pie members for just £120, which feels like a real steal compared to other brands.
Mica Ricketts, beauty contributor’s review: “I’ve tried some seriously expensive LED masks for work, and this one has blown me away with its efficacy considering the price point. Now that I’m 35, I’m definitely starting to notice that my skin is losing elasticity and brightness, and using this every night has made a marked difference to the tone, texture and fullness of my face. Plus, as someone prone to breakouts, it has really helped to keep my skin calm too.”
Pros
- A more affordable LED mask
- Helps to plump and brighten the skin over time
Cons
- Doesn’t feel the most secure on the head when in use compared to other masks
3. Beauty Pie Youthbomb™ Extreme Retinal Triple Renewal Serum
Beauty Pie
Youthbomb™ Extreme Retinal Triple Renewal Serum
This is one of the most potent retinoid serums I’ve ever tried. I actually tested this for our Next in Beauty Awards, and it honestly rivals my prescription tretinoin in results. It’s not a retinal for beginners, but if you’re a seasoned retinol user and want a potent formula that delivers on results, this is the one to go for. I’ve seen visible differences in my skin’s texture, pigmentation and overall glow.
Pros
- Highly potent formula delivers visible results
- Improves skin texture, pigmentation and dullness
- Brilliant value for money
Cons
- Not suitable for those new to retinoids
3. Youthbomb Collagen Peptide + Glow Duo
Beauty Pie
Youthbomb Collagen Peptide + Glow Duo
Price shown is members’ price.
Another duo in the Youthbomb range, this serum and moisturiser are incredible. Created with consultant dermatologist Dr Andrew Markey, he says this formula kickstarts your skin to “switch your glow back on”, and I couldn’t agree more. This peptide serum and moisturiser help to boost elasticity and firmness, and after using both the serum and moisturiser in tandem, I’ve unlocked an unrivalled glow I’ve never seen my skin have before. I’ve just run out, so I’m taking advantage of this duo kit to restock on both.
Mica’s review: “I use the entire Youthbomb range as part of my regular skincare routine, and have recommended it to so many people over the years. The serum in particular is incredible at boosting glow and smoothing texture, whilst the moisturiser really does transform my tired skin when I use it in the morning. It’s more of an investment than some other products in the Beauty Pie range, but entirely worth it.”
Pros
- High-tech formula at an affordable price point
Cons
- Takes a while to see results
4. Luminous Mineral Skin Tint Broad-Spectrum SPF 40 Sunscreen
Beauty Pie
Luminous Mineral Skin Tint Broad-Spectrum SPF 40 Sunscreen
Price shown is members’ price.
Seriously, this is one of the best tinted SPFs I’ve tried. It’s ultra-lightweight and lives up to its luminous name, making the skin look radiant rather than overly dewy or matte. The coverage is just enough to even out the skin tone, but it still lets your complexion shine through. The addition of SPF 40 is a bonus.
Mica’s review: “I couldn’t agree with Eleanor more: this really is one of the best tinted SPFs on the market. I don’t tend to wear full-coverage foundations much these days, but I often find that skin tints don’t make any visible difference to my skin. This one really does minimise redness and diffuse texture, but it does so without looking heavy. The finish is fresh, dewy and natural, and it’s impressively long-wearing too.”
Pros
- Lightweight
- Provides sheer coverage
- Luminous finish
Cons
- Might not be for you if you want a full coverage finish
5. Plantastic Genius Ginseng Eye Energy Cream
Beauty Pie
Plantastic Genius Ginseng Eye Energy Cream
Price shown is members’ price.
My thirties are here, and I’m firmly in my dark under-eye circles era. This eye cream spoke to me, and I can confirm that it really does help to reduce the appearance, illuminating and hydrating the under-eye area, making it great prep for makeup in the mornings too. I now can’t live without it. It’s one of the best Beauty Pie eye creams, hands down.
Mica’s review: “As someone who always looks tired, I will try anything that promises to brighten and rejuvenate my sleepy eyes. This one does both, adding a luminosity to dark circles and de-puffing swollen eyes with just the smallest amount.”
Pros
- Helps darks circles and fine lines
- A great affordable eye cream formula
Cons
- Takes time to see results
6. Brazilian Lime, Fig Leaves & Tea Deluxe Body Wash
Beauty Pie
Brazilian Lime, Fig Leaves & Tea Deluxe Body Wash
Price shown is members’ price.
I love a fancy designer body wash, but I just can’t justify spending £40 upwards on one. Thankfully, Beauty Pie has us covered with this chic bottle at just £15, which feels reasonable for something a little fancier than a supermarket shower gel, especially considering that this scent could easily pass for three times the price. The smell is heavenly and invigorating with a squeeze of zesty lime, sweet fig and mood-boosting tea.
Grace Day, beauty contributor’s review: “I don’t have a bath, so I love nothing more than a fancy shower gel to elevate my morning routine. Beauty Pie’s body washes are my go-tos to recommend because they always smell incredible. This one not only fills my entire bathroom with its delicious fruity aroma, but the scent lingers on my skin all day long, too.”
Pros
- Smells three times its price tag
- Fresh scent
Cons
- Not the most moisturising formula
7. Super Retinol (+ Vitamin C) Night Renewal Moisturiser
Beauty Pie
Super Retinol (+ Vitamin C) Night Renewal Moisturiser
Price shown is members’ price.
If you’re new to retinol, this is a great product to try. Retinol works by plumping fine lines and is one of the only ingredients proven to do so. It also contains vitamin C and ferulic acid—antioxidants which brighten the skin and reduce pigmentation—along with shea butter, which is intensely hydrating, so it’s a great option if you have dry skin.
Mica’s review: “I’m always nervous about trying a new retinol product, having had some pretty bad reactions to potent formulations in the past, but this is as gentle as they come. I wasn’t sold on the addition of shea butter as someone with oily skin, but actually, I think it’s the reason that I’m able to apply this regularly with no irritation or flakiness. Instead, my skin looks smoother and brighter, and existing breakouts and acne scarring are diminished.”
Pros
- Helps to plump fine lines and even the skin tone
Cons
- May not be suitable for very sensitive skin
8. Superdrops Brightening Niacinamide (10%)
Beauty Pie
Superdrops Brightening Niacinamide (10%)
Price shown is members’ price.
Niacinamide (or vitamin B3) is one of those wonder ingredients that gets on with every skin type. It’s soothing and particularly good if you have oily or combination skin and are prone to breakouts. Niacinamide works to minimise the look of pores, too, and Beauty Pie’s trials found that 84% of users saw fewer breakouts after four weeks when using this, which is pretty impressive.
Mica’s review: “I feel like this is a bit of an unsung hero from Beauty Pie, but it’s probably the serum that I’ve repurchased most from the brand. It’s simple but effective; calming existing breakouts and reducing the frequency of new ones. Plus, as someone with visible pores, I’ve been really impressed at how much smoother my skin looks when I use this regularly.”
Pros
- Helps to reduce pores
- Great for oily, combination and acne-prone skin types
Cons
- May need to be layered with another serum for more hydration if you have dry skin
9. Triple Hyaluronic Acid Lipopeptide Serum
Beauty Pie
Triple Hyaluronic Acid Lipopeptide Serum
Price shown is members’ price.
As hyaluronic acid serums go, Beauty Pie’s Triple Hyaluronic Acid Serum is one of the best. Honestly, if I could bathe in this, I would. Hyaluronic acid works by intensely hydrating the skin, and this formula contains varied molecular weights of the ingredient, which basically acts like an all-access card to get into multiple layers of the skin, so you get long-lasting hydration. I’m seriously impressed with how this hydrates my skin, and the addition of fortifying ceramides means it’s also left calmed and repaired.
Mica’s review: “Possibly Beauty Pie’s hero product, this is a deeply hydrating hyaluronic acid that sinks into the skin beautifully to leave it really plump and glowy. It’s simple, but I love that it layers well with more active ingredients and really helps to keep my skin barrier in check.”
Pros
- Great for all skin types
- Hydrates and plumps
Cons
- Some find the formula a little sticky to the touch
10. Super Healthy Skin Deluxe Moisture Body Crème
Beauty Pie
Super Healthy Skin Deluxe Moisture Body Crème
Price shown is members’ price.
Beauty Pie’s bodycare is incredible, and this body cream has a loyal fanbase—including me. Whilst my complexion is combination, the skin on my body is forever parched, and most lotions don’t cut it. The ones that do are typically really expensive, so I love that this comes in at a more affordable price point whilst delivering on its promises. Seriously, when I first opened the jar, I gasped at how luxuriously thick this body cream is. Not only is it intensely hydrating (thanks to shea butter and nourishing oils), but it isn’t overly perfumed, which my sensitive skin rates.
Grace’s review: “Bodycare is the one area of my beauty routine that I’m prone to neglecting. However, since being introduced to this body cream, I’ve not skipped my post-shower hydration once. This ticks all the boxes for me, from its thick, whipped texture to its bright, sunny scent and the way it instantly drenches skin with moisture without leaving greasy residue. 10 out of 10!”
Pros
- Ultra luxurious formula
- Hydrates and softens skin
- Delicate scent
Cons
- If you want something more fragranced, it might not be for you
11. Superluminous Under-Eye Genius
(Image credit: @eleanorvousden for Who What Wear UK)
Beauty Pie
Superluminous Under-Eye Genius in Light/Medium
Price shown is members’ price.
If you’re not currently using an under-eye corrector, then please allow me to put you onto Beauty Pie Superluminous Under-Eye Genius. I’ve been loyal to a premium under-eye corrector before, but I would always wince at the price whenever I went to repurchase. This one is pretty much the same, but much cheaper. The balmy-cream texture melts into the skin to colour-correct my dark circles, and when I use this, I find I can use less concealer, which also reduces creasing. It comes in four shades depending on skin tone and the colour of your under-eye circles.
Mica’s review: “I bought this after having my first child and recommend it to every new mum that crosses my path. I love that it’s so easy to apply—you don’t even need a mirror—and the difference that it makes is truly transformative. I can get less than a handful of hours of sleep, and just a small amount of this pressed beneath my eyes will give the illusion of someone well-rested and ready to face the day.”
Pros
- Blurs dark circles and under-eye bags
- Comes in 4 shades
Cons
- A little goes a long way, so use less than you think you need
Beauty Pie
Superluminous Under-Eye Genius in Medium/Deep
Price shown is members’ price.
If you have darker skin and brown-toned under eyes, this shade is ideal to brighten and conceal.
Superluminous
Under-Eye Genius in Deep Caramel
Price shown is members’ price.
This caramel shade helps to blur blue and purple-toned under-eye circles on deep complexions.
Beauty Pie
Superluminous Under-Eye Genius in Deep
Price shown is members’ price.
This deeper hue works to counteract blue and purple-toned under-eye circles on very deep skin tones.
12. Japanfusion Pure Transforming Cleanser
Beauty Pie
Japanfusion Pure Transforming Cleanser
Price shown is members’ price.
I was first introduced to this cleanser by one of my best friends who has incredible skin, so I was eager to try it, and I wasn’t let down. It has a gel-to-oil-to-milk texture, so it makes light work of melting away makeup and leaving skin clean but not uncomfortable. And I can confirm that it even melts away waterproof mascara, and it won’t sting your eyes either. At £10, this is a very affordable buy.
Mica’s review: “A gorgeous and gentle cleanser that I personally love as a morning cleanse. My skin always feels so soft, smooth and juicy after using this.”
Pros
- Gentle cleanser
- Removes makeup
- Ideal as a morning cleanser
Cons
- Not the best for removing very heavy makeup
13. Japanfusion Genius Lift Elixir
Beauty Pie
Japanfusion Genius Lift Elixir
Price shown is members’ price.
If you want skin that looks like you’ve downed two litres of water and just emerged from a fancy facial, then check this out. This serum instantly plumps and moisturises skin, leaving it looking luminous and radiant. It does have a slightly oily consistency, which, whilst lightweight, may be more suitable for dry or mature skins looking for intense hydration.
Shannon Lawlor, Who What Wear beauty director’s review: “This stuff is a true all-rounder. I have a one-and-done mentality when it comes to my serums, and Japanfusion Genius Lift Elixir delivers exactly that. It leaves my skin feeling plump, looking radiant and generally in its healthiest-looking state. It’s suitable for all skin types and you really can’t go wrong.”
Pros
- Gives skin a hydrated glow
Cons
- Better suited to mature skin
14. Featherlight UVA/UVB SPF 50 Sunscreen + Primer
(Image credit: @eleanorvousden for Who What Wear UK)
Beauty Pie
Featherlight UVA/UVB SPF 50 Sunscreen + Primer
Price shown is members’ price.
I struggle to find SPFs that work for my skin. They either feel way too heavy on my combination skin, sting my sensitive eyes or don’t sit well under makeup. This one passed with flying colours. Not only is it true to its name (it is indeed lightweight), but the formula has a liquid lotion-like texture, which is great alone or underneath makeup. It’s not overly dewy and not matte either, but a happy medium. This is one of the best Beauty Pie SPFs.
Mica’s review: “So many sunscreens sting my eyes, but this one is really gentle and I can wear it all day without any irritation. I love that it has a velvety finish on the skin, so my makeup layers well without slipping and sliding about, and it doesn’t leave behind a sticky residue or white cast.”
Pros
- Doubles as an SPF and primer
- Feels lightweight
Cons
- Those with very dry skin may prefer something more moisturising
15. Clean House Candle
Beauty Pie
Clean House Luxury Scented Candle
Price shown is members’ price.
Don’t let Beauty Pie’s candles pass you by. They’re seriously good and make your home smell like an expensive hotel. This one is a fan-favourite and is aptly called Clean House, with notes of lavender, freesia and clean cotton sheets. It’s also made in Grasse, France, which is essentially the fragrance capital of the world. It fills the room (and your whole home) with a clean laundry scent that you can still smell for hours after blowing it out.
Grace’s Review: “Whenever I need to be in the mood to clean, I light this candle. The throw is so impressive that it fills my entire house with a fresh but cosy scent within minutes.”
Pros
- Clean-smelling scent that fills a room
- Burns evenly
- Reasonably priced
Cons
- Scent doesn’t last that long once blown out
16. Super Healthy Skin Ultimate Anti-Aging Cream
Beauty Pie
Super Healthy Skin Ultimate Anti-Aging Cream
Price shown is members’ price.
This is such a hard-working moisturiser. It contains hydrating hyaluronic acid and leaves skin so soft. It also has actives and antioxidants to defend against pollution, shielding and protecting your complexion throughout the day. It sinks in easily and makes a great base for makeup, too.
Pros
- A great everyday moisturiser
Cons
- May be too heavy for oily skin types
17. Plantastic Apricot Butter Cleansing Balm
Beauty Pie
Plantastic Apricot Butter Cleansing Balm
Price shown is members’ price.
I’m always a bit sceptical of cleansing balms as they can sometimes irritate my skin, but this one from Beauty Pie is truly heavenly. (In fact, the whole Beauty Pie Plantastic range is.) Just a small amount removes even the most stubborn makeup, and my skin is felt feeling clean, soft and soothed. However, the best bit about this balm is the scent. I’m not lying when I say that it makes my bathroom feel like my very own spa.
Shannon’s review: “I’m a big cleansing-balm person, and I have to say this is one of my faves. I love the gentle scent and the way it melts away all traces of makeup and keeps my skin beautifully radiant without leaving behind an oily film.”
Pros
- Removes even stubborn makeup
- Luxurious texture feels like a treat to use
Cons
- May be too heavy for oily or acne-prone skin types
18. The Perfect Waterproof Mascara
Beauty Pie
The Perfect Waterproof Mascara
Price shown is members cost.
This is one of the best waterproof mascara formulas I’ve tried. I applies glossy and smooth to the lashes, giving natural definition, length and curl whilst being totally waterproof. It feels so lightweight on my lashes, and never irritates my eyes. It’s a staple in my makeup bag.
Pros
- Lightweight and glossy formula
- Waterproof
- Defines lashes with a natural flutter
Cons
- Needs an oil-based cleanser or eye makeup remover to take off
19. Le Masque Micro-Caviar Overnight Moisture Mask
Beauty Pie
Le Masque Micro-Caviar Overnight Moisture Mask
Price shown is members’ price.
The brand’s new overnight face mask feels ultra luxe. Each jar contains 100,000 omega-9 bubbles that give it a rich, caviar texture and burst on contact with the skin to flood it with hydration—it’s especially great for dry complexions. The oil-in-serum formula is formulated to be used as an overnight mask and contains nourishing ingredients such as shea butter, glycerin and meadowfoam seed oil that leave your skin feeling plumped and glowing come morning.
Pros
- Hydrating
- Leaves skin feeling bouncy and plumped
Cons
- May be too rich for oily or breakout-prone skin types
Shop More Editor-Approved Beauty Pie Favourites
AcidEnzyme Exfoliating Face & Body Cleanser
Beauty Pie
AcidEnzyme Exfoliating Face & Body Cleanser
Price shown is members’ price.
Grace’s review: “‘If it’s good enough for your face, then it’s good enough for your body’ is the theory behind this multitasking cleanser, which has totally streamlined my in-shower routine. The gentle but effective blend of acids and enzymes helps to exfoliate skin from head to toe, resulting in smoother texture and brighter skin tone.”
Pros
- Great for breakout-prone skin
Cons
- Not the most hydrating formula
Luminizing Wand in Champagne
Beauty Pie
Luminizing Wand in Champagne
Price shown is members’ price.
There is a certain sellout highlighter that looks very similar to this one, and this one is just as good. It instantly adds radiance to cheekbones without any glitter—just an expensive-looking sheen.
Mica’s review: “I love how this highlighter has a pearly finish without any glitz or shimmer, so you can wear it every day to add a dewy glow without looking like a disco ball.”
Pros
- Delivers a gentle shimmery highlight to cheekbones
Cons
- If you forget to lock the lid, it can sometime leak
Soul Providers Energizing Body Wash
Beauty Pie
Soul Providers Energizing Body Wash
Price shown is members’ price.
Grace’s review: “Yet another Beauty Pie product that smaller amazing—the bright and zesty combination of orange, lemon, grapefruit, pepper and pine provides a welcome olfactory wake-up call which lingers on skin for hours after use.”
Cons
- Dry skin types may prefer a richer formula
Wondercolour Longwear Cream Eyeshadow Stick
Beauty Pie
Wondercolour Longwear Cream Eyeshadow Stick
Price shown is members’ price.
Many compare these eyeshadow sticks to other premium versions. This shade is so flattering on everyone and is crease- and smudge-proof. I’d say this is a great, affordable alternative to some of the more expensive eyeshadow sticks.
Mica’s review: “I am so lazy with my makeup, so I love that these eyeshadow sticks can be literally scribbled onto my eyelids and blended out with my fingertips—creating a beautiful eye look in mere seconds.”
Cons
- Can work out expensive if you’re buying multiple shades
Happy Face Extreme Relief Cica Moisture Cream
Beauty Pie
Happy Face Extreme Relief Cica Moisture Cream
Price shown is members’ price.
Grace’s review: “Dry skin? Sensitive skin? Rosacea? This is the moisturiser for you. A skin-soothing blend of ceramides and cica helps to calm redness, relieve sensitivity, and strengthen the skin barrier to prevent flare-ups of dry, irritated skin. In fact, this is such a staple for me that I always have a tube on my shelf for skincare emergencies.”
Cons
- May be too rich for oily skin types
C-Wave LED Mask For Neck & Décolleté
Beauty Pie
C-Wave LED Mask For Neck & Décolleté
Price shown is members’ price.
Already got the facial LED mask? Take your home skincare routine one step further with neck and décolleté extension, which helps to address sagging, fine lines, pigmentation, and inflammation on the neck and chest area.
Eleanor’s review: “Having tested the original Beauty Pie LED Mask, this is a great add-on to help treat the decolletage and neck area, which is often hard to treat and forgotten about, so this is a welcome addition to my LED routine.”
Pros
- Helps to treat fine lines and pigmentation on the neck and chest
Super Retinol Anti-aging Hand Cream (1% Retinol Complex)
Beauty Pie
Anti-aging Hand Cream (1% Retinol Complex)
Price shown is members’ price.
Grace’s review: “More than just a regular hand cream, this formula is boosted with retinol to address signs of skin ageing on the hands—one of the first places where loose skin, fine lines, and pigmentation begin to show as we age. I love applying it overnight and waking up to super soft, ultra-hydrated hands.”
Pros
- Helps to target signs of aging on the hands
Cons
- May not be suitable for sensitive or irritated hands
Happy Face No-Stress Jelly Cleanser
Beauty Pie
Happy Face No-Stress Jelly Cleanser
Price shown is members’ price.
This super-sized bottle of gel-cream cleanser gently cleanses, soothes skin and hydrates all skin types. Containing glycerides, aloe vera and conditioning rose and peach extract, it has a beautiful jelly texture that rinses clean off to leave skin juicy and soft.
Mica’s review: “I love a jelly cleanser, so I was over-the-moon when I saw that Beauty Pie had launched this. I have oily skin that’s prone to breakouts, but this is the perfect texture and consistency to cleanse and nourish without leaving behind any greasy residue. I love the bottle, the pump dispenser, and the smoothing formulation—and I think any skin type would be similarly obsessed.”
Pros
- Refreshing jelly texture gently cleanses the skin
Cons
- Those who wear waterproof mascara may need a separate makeup remover
How We Tested
Our editors have been testing Beauty Pie products for years, and many of us have products in our rotation that we use daily. We tried some of Beauty Pie’s bestsellers, from its makeup and skincare to LED devices and fragrance, as well as the little-known, unsung heroes that deserve a spot in your beauty routine.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
