Home AutoNissan to cut vehicle development time in half using China playbook

Nissan to cut vehicle development time in half using China playbook

by R.Donald


CEO Espinosa says China is ‘setting the industry standards of the future’

20260611N Nissan CEO

Nissan CEO Ivan Espinosa said his company was able to cut development times sharply, largely with AI and other digital tools. (Photo by Marie Yoshimura)

HAJIME MATSUMOTO and KOKI IZUMI

TOKYO — Nissan Motor aims to halve the development time for new models, emulating Chinese automakers’ strategy of leveraging artificial intelligence for speedy product launches, President Ivan Espinosa told Nikkei.





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